Dear Cadbury Gorilla,
You were not what initiated me into advertising—it was a '90s TVC for the rat killer brand Racumin that did me in, where an army of scurrying rats died gradually on the floor, the repetitive drone of a two-syllable voice-over following the cadence of what was supposed to be their life-force or heartbeat slowing down—but you took me to a place where I began to understand where advertising could be taken.
Read more...




