Features Pera-Isipan Opinions
Dear Cadbury Gorilla,
You were not what initiated me into advertising—it was a '90s TVC for the rat killer brand Racumin that did me in, where an army of scurrying rats died gradually on the floor, the repetitive drone of a two-syllable voice-over following the cadence of what was supposed to be their life-force or heartbeat slowing down—but you took me to a place where I began to understand where advertising could be taken.
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Love is in the air and it’s not even Christmas yet. Tune in to your favorite radio station; read your mobile phone messages, and look at all the red roses all around—isn’t Valentine’s Day sweet!
If you’re a hopeless romantic with lovey-dovey eyes for your partner; or a hopeful suitor hoping to woo yo...
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Question: What excites our lawmakers more than passing the 2010 national budget?
Answer: Betting on the lotto and hoping to become millions of pesos richer. Read more...
If labor rulings were like boxing titles, flag carrier Philippine Airlines (PAL) would be just like “Pacman.” Its undefeated record in labor disputes, however, cannot be a reason for Filipino workers to rejoice.
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We’re right smack in the middle of the University Athletic Association of the Philippines season. The already popular UAAP has in recent years been elevated to the level of grand spectacle thanks to the incredible barrage of marketing and advertising efforts that have been going on. Ateneo - La Salle batt...
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