The business sector can be a challenging, intimidating and complicated world especially for new and aspiring entrepreneurs. Here are some recommended books (in no particular order) that can give entrepreneurs valuable insights to guide them in creating their organizational objectives, formulating strategies and achieving business goals.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
“A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.” – Gary Vaynerchuk
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk shares helpful tips on how you can connect with customers and win against your competition. It features essential elements of social media marketing strategies to help you reach more customers. The book includes six rules for storytelling that you can apply on various social media platforms.
It’s a must read for entrepreneurs who need guidance in turning social media into a business asset. In this modern setting, storytelling, content and social media are considered great tools in helping a business achieve its objectives. Vaynerchuk’s Jab, Jab, Jab, Right Hook gives readers actionable advice in terms of choosing channels, implementing tactics, and coming up with the right content strategies.
“Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.” – Vaynerchuk
Managers and marketers develop social strategies to come up with the “right hook” when it comes to planning their next sale or campaign that could give them advantage over their competitors. They wait for the right combination “punches” that can covert traffic to sales and boost overall performance. Vaynerchuk focuses on maintaining good communication and developing high-quality content tailored to popular social media platforms and mobile devices.
The CMO Social Media Handbook by Peter Friedman
This book is intended to guide senior marketing professionals in strategizing and executing long-term social media plans to meet their business objectives. Managers, executives, and other business leaders will find the book very insightful as the author shares practical and realistic advices that may be implemented right away.
offers suggestions on creating long-term social media plans, building a social media identity and forming effective content. Friedman puts emphasis on deepening customer relationships. He urges businesses to build results that could make their organization a customer-centered brand. It is vital to listen and understand the customer at a global scale. The author also focuses on how to develop social brand identity to create a vibrant brand for customers. The book offers tips on how to deal with the risk of PR pitfalls and learn to use them to your advantage.
Business Adventures by John Brooks
This insightful book is a great read for business oriented individuals. Bill Gates, American businessman, philanthropist, and co-founder of Microsoft named Business Adventures as his all-time favorite business book because it opens the eyes of entrepreneurs to “timeless lessons” on finance, ethics, and other things that happen in the corporate world”. The book features classic tales from the World of Wall Street that are still relevant in today’s corporate life.
How to Win Friends and Influence People by Dale Carnegie
This book has been tagged as the “grandfather of all people-skills books” because it has been guiding people for more than 80 years. The book is ideal for different people including entrepreneurs and business leaders. It features techniques on how to interact, motivate and win people. The book shares 12 effective ways to encourage people to like you and understand your point of view. It also gives 9 valuable insights on how to change minds without facing negative impact.
Business Model Generation by Alexander Osterwalder
It is considered as a “handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.” Business Model Generation defines a business model as “a rationale of how an organization creates, delivers, and captures value.
The book shares 9 Building Blocks that are vital to the success of an organization namely: (1) customer segments (2) value propositions (3) channels (4) customer relationships (5) revenue streams (6) key resources (7) key activities (8) key partnerships (9) cost structure.
The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha
Hoffman, co-founder of Linkedln and Casnocha gives newbie and hopeful entrepreneurs valuable insights on how to succeed in modern, fast-paced and constantly changing business world. It gives readers clear understanding of the value of self-determination and self-realization. The authors believe in developing a whole new entrepreneurial mindset and skill set to succeed in such a competitive setting. The book helps people from different professions boost their career and take control of their future.
If you find this book helpful, you can also check out Value Proposition Design, a sequel to Business Model Generation. This book shares how to create products and services that customers want.
7 Habits of Highly Effective People by Stephen Covey
This best-selling book is great for everyone. It can benefit students, entrepreneurs, business leaders, employees, employers, and more. Covey shares views about personal and professional development.
The 7 habits of highly effective people are as follows:
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw
Choose Yourself by James Altucher
The author bravely shared his personal failures and insecurities. We all have our share of ups and downs. Sometimes there are challenges that discourage us from going further or push as to the brink of giving up. Choose Yourself opens the eyes of the readers to the failures of the author in order to save them from making the same mistakes. People have the privilege to choose success. The book demonstrates how honesty and determination are crucial in achieving success.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
The book is divided into three vital parts: Vision, Steer and Accelerate.
Vision identifies “who is an entrepreneur, defines startup, and articulate a new way for startups to gauge if they are making progress, called validated learning.”
Steer tackles the “Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop.”
Accelerate explores “techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale.”
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Rachel Yapchiongco, also known as Rach to her friends, is a Psychology and Marketing Management graduate of De La Salle University. Rachel is a chocolate lover, full-time mom to a charming young boy and married to an entrepreneur who has a passion for cooking. She shares parenting experiences and slices of everyday life on her personal blog called Heart of Rachel.