Category Archives: Pera-isipan

serg

Serg’s Chocolate: a case story in business risk-taking

Friday, 17 June 2016 | Written by
serg

By the SERDEF Media Bureau Entrepreneurship is associated with taking risks in order to gain rewards in terms of material profit and personal fulfillment. The risks abound and may faze the faint-hearted.  The dominant fear is, of course, the possibility failure plus its many consequences – losing one’s shirt, being mocked by friends and acquaintances, damage to one’s health, well-being…Read More »

sideline jobs

Earn extra money with these part time jobs

Tuesday, 31 May 2016 | Written by
sideline jobs

Monthly bills may sometimes weigh you down especially when there are emergency expenses and seasonal costs to cover. Take this school season for example. For some students, the new school year has already started while others are just about to begin classes. It’s a time when parents struggle to meet tuition payments and other school expenses. Some parents with full-time…Read More »

Getting ready for change

Transitioning from employee to entrepreneur

Sunday, 29 May 2016 | Written by
Getting ready for change

Sheryl is tired of working as a medical representative for the past 25 years. As an employee, Sheryl has treated her job as a means to an end. She needs to work to make a living. Sadly, she doesn’t find any pleasure or fulfillment being a medical representative. In fact, her work has been a cause of stress for many…Read More »

commuting

Economy Wars III:  Commute or Drive?

Friday, 27 May 2016 | Written by
commuting

To commute or not to commute? To drive or not to drive? Those are the questions many people who live in Metro Manila face, especially in light of increasing standards of living and stresses that come along with travelling within the Metro. In particular, the stress on the pockets or bank accounts. In this episode of the Economy Wars series,…Read More »

Successful digital campaigns

Successful digital marketing campaigns

Wednesday, 25 May 2016 | Written by
Successful digital campaigns

Today’s marketing is greatly influenced by technology. Companies are constantly thinking of ways to ignite the interest of their target audience by coming up with effective digital marketing campaigns. Brands try to engage their audience with original and creative content that goes beyond proven and predictable.

Purchasing behavior

Different types of consumers

Monday, 23 May 2016 | Written by
Purchasing behavior

Consumers exhibit different purchasing behaviors and decisions. Some are attracted by discounts while others by perceived benefits. There are buyers who like to take their time shopping while others make a decision on the spur of the moment. Here are some common types of consumers.

Digital marketing

Digital marketing mistakes that can drive your business down

Saturday, 30 April 2016 | Written by
Digital marketing

In this modern and competitive world, companies are realizing that traditional marketing may not be enough to promote the company, products, and services. In the recent years, digital marketing has opened doors to the benefits of promoting Stay viagra generic usa Like canadiandrugs-medsnorx Little viagra to last longer in bed Still online order of cialis Really cialis aleve interaction. brands…Read More »

shopping

How to Save Money – Not!

Friday, 29 April 2016 | Written by
shopping

Aren’t you just tired of always reading about how to become financially responsible and making your money grow, particularly through saving?  My golly, it can sometimes feel like swallowing our 105th piece of polvoron in one sitting – nakakaumay!  Well…have no fear!  I’m here to save the day! I’m here to give you variety – pampaalis umay ika nga!  I’m…Read More »

stock broker

Sell in May and Go Away: A Stock Trading Strategy

Thursday, 28 April 2016 | Written by
stock broker

April is about to end and the month of May is fast approaching. How are your stock investments doing so far? While it’s hard to predict the markets, when it comes to the month of May, one thing is for certain: You probably heard someone say, at least once, “sell in May and go away.” The cliché, which suggests that smart…Read More »

officemates

Forging Friendships in the Workplace – Boon or Bane?

Wednesday, 27 April 2016 | Written by
officemates

While the movie BFF: Best Friends Forever raked in 102 million pesos in the box office, forging friendships in the workplace could prove to be a flop. Consider these drama excerpts. SCENE 1: BOSS: Alam ko naman, noon mo pa pinapangarap ang inuupan kong ito. (I know that you have been coveting my seat ever since). STAFF: Kung pinag-interesan ko…Read More »

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