Chunky FlatForms

2014 was all about breaking taboos, a propensity for sharing (or over-sharing), throwbacks, people in the beauty biz, and a hunger for what’s new

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Monday, 29 December 2014 - Last Updated on December 30, 2014
Chunky FlatForms

People have this notion that sniffing for beauty and fashion stories is difficult. There can only be a finite number of interesting topics like there can only be an x number of lipstick shades (sooner or later, they’ll run out of them!). But the times have changed: modernity and the rise of social media have seemingly multiplied what we see and experience. Nothing is far or out of reach anymore. People are more frank, more daring. And who’s to say we’re not all the more empowered for it?

The past year sets a fine example. 2014 was all about continuing to break taboos, sharing and editing ourselves for the social universe, paying tribute to the people in the beauty biz, and an insatiable hankering for new trends, or finding twists to old ones.

Social media makes it to the news

In 2010, Time Magazine awarded “You” as the person of the year, in reference to the rise of social media, blogs, Facebook statuses and the person’s empowerment with being able to share her self to the rest of the world.

The trend continues as the beauty and fashion world evolves, while new technologies are developed and launched, such as photo apps (yes oh yes, the filters that give our faces instant lifts) that Sai Montes wrote about in the top 5 photo apps you should download now.   We are as obsessed to share with friends as we are fixated to appear good-looking, and the stories How to take the perfect #OOTD and How to look payat in photos tell us how.

The baghag

Writer Kumi Yasuda shows us how to look payat in pictures

Throwbacks 

Another offshoot of social media is the popularity of throwbacks and for this, don’t we all love Thursdays? Perhaps, it is made easier by the fact that we have an easy access to a rich archive of information. Pegs for 90’s, 80’s fashion? A Google image search away! Jica Lapena turns wistful when she talks about how trends from 199-x like rompers, denim and snapbacks are all coming back with a vengeance in Throwback fashion makes a comeback, while Toni Tiu tells us how to wear culottes, that ‘80s calf skimming trousers that look too comfortable to pass up.

A story on reviving interest in the movie Clueless by creating a virtual Cher’s closet is virtually a case in point: technology does put the chic back in the nostalgic.

Chers wardrobe

Boo, taboo

2014 also found fashion writers taking on braver topics that were considered taboo before. Kumi Yasuda talks about dark underarms, Toni Tiu tackles that annoying bulge behind you—the back fat and Lorna Campilan and Ma. Concepcion Zapanta champions the cause of the plus-size ladies with stories like plus size pole dancing gear and styling tips for plus size ladies, which doesn’t include wearing black.

Writing about these things rolls the ball, sparks conversations and most importantly, the people who were shy of their flaws now start to see beauty behind imperfections.

Running out of ideas?

Not everyone has a discriminating eye for style. In fact, it takes practice, observation and keeping up with trends here and abroad to develop a palate.

This year, we make things easier with presenting outfit ideas straight out. Writer Bianca Lisondra curates and puts together pieces for a number of interesting occasions such as a Christmas date and laidback weekends, while I dish out a cup of fashion in what to wear in a coffee shop. Stockings and glittering gold are among Loren Dimaano’s recos for a Christmas party affair, while Bianca pays tribute to women in media with outfit sets for the female media professionals.

The business of beauty

Besides women in media, we also pay tribute to the women in the business of beauty, such as photographer Shaira Luna, accessory designer PJ Valenciano, owner of Palamuti, and makeup artists Maris Dizon and Marielle Leonardo. Jica goes up close and personal with personal shopper Joy Puntawe, also known as Ubeng Baka, while Lorna interviews Sharlene Borromeo, a plus size fashion designer in San Diego, U.S., who brings Pinay pride by making it big in the highly competitive fashion industry abroad. As they all profess, nothing is more fulfilling than making people feel beautiful through their craft. And we know what they mean, because being able to tell and publish their stories is a wonderful thing too.

Sharlene's collections2

Some of U.S.-based fashion designer Sharlene Borromeo’s work

What else, what’s new

There is always excitement in the air as fashion writers, bloggers and journalists sniff for what’s new and what’s hot.

cropped top screen shot

Well, if anything, 2014 proved to be a year of both revival and experimentation. There’s the mismatched earrings trend, which the writer Marian Pagulayan took lovely photos of, wearing colorful ankle-length socks, which Jica Lapena can’t get enough of (check out her socks ensembles), the ugly shoes trend, crop top sweaters, and neoprene for newbies.

mismatched earrings 4

It’s also the year where people are not afraid to shake things up, to shock and to make fun of themselves, so fashion such as the LOL- core trend makes us laugh out loud. Writer Loren Dimaano gives us courage to wear metallics, even for day wear, without looking like you stepped out of a space ship.

Chunky FlatForms

The fugly shoe trend

With 2014 that looked this sumptuous, we can’t help but look forward to 2015. The world is our oyster where social media makes it easy to sift through and sniff interesting stories that inspire people. What’s on our plate for 2015? Who knows? We can only hope to be more empowered, year after year. So for the meantime, cheers to a New Year and don’t forget to wear something fabulous on New Year’s eve, okay?

Alina Co (46 Posts)

Alina Co is a broadcast media professional, working as Writer and Producer. She is also a voice-over talent for commercials and AVPs, and a professor at Assumption College teaching broadcast communication. She loves traveling, meeting new people (yes she is lakwatsera and hyper!), drinking coffee, hunting bargain books and writing fiction.


About Alina Co

Alina Co is a broadcast media professional, working as Writer and Producer. She is also a voice-over talent for commercials and AVPs, and a professor at Assumption College teaching broadcast communication. She loves traveling, meeting new people (yes she is lakwatsera and hyper!), drinking coffee, hunting bargain books and writing fiction.

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